Forming relationships with bloggers can be a powerful strategy for connecting your brand with customers and driving traffic to your website. Here are 5 reasons why: People trust their opinions and view them as authorities in their industry. Bloggers can wield a tremendous amount of social influence and have become
Positive reviews on your Google+ business page mean that you have happy customers. A great star rating establishes credibility with your audience and also impacts how your business shows up in Google search results. While it’s clear having good reviews on your Google+ business page is great for multiple reasons, actually getting the
While you get dressed up for Halloween tonight, tech experts are stripping down your favorite social media platforms. This week Facebook made it easier for you to avoid messages from spooky strangers and simplified the way you share content. Also out this week, a new search engine that’s catering to
Between overbearing bosses and an impossible workload, stress in the workplace is inevitable. Researchers say 77 percent of working Americans regularly experience symptoms of stress. In order to break this statistic while still being productive at work, dedicate time to creating content on your social media channels. Here are three
We’ve all seen improper grammar and spelling mistakes from people on social media, but how much worse is it when a business makes those mistakes? If your posts contain spelling errors and inconsistent use of whether or not you capitalize the second word of your brand’s name, your content marketing
Many business owners know that Yelp can be a powerful asset for attracting customers. An enthusiastic review of your product or service can make the difference in whether a consumer chooses you. And, depending on your demographic, a large portion of your potential customer base will probably do research online
Google+ boasts major advantages for your business, some unique to its design, which make it one of the most powerful social media platforms available. From improving local search visibility to connecting other social media channels, it is especially effective in increasing your exposure in Google search results. If you
The month is almost over but the social media mavericks show no signs of slowing. One platform is tightening security and taking on the pioneer of search engines, while another channel is giving you a commercial-free option… for a price. Here’s a look at what you might’ve missed in social
