Choosing a logo for your brand can be intimidating; you want to convey a lot of information about your company, but you get very little space! In addition, your logo is often the first thing people see when learning about your company, so you want to make a good impression!
LinkedIn is the top social media channel for networking amongst professionals. This is because, unlike other social media channels, LinkedIn is strictly business. The social media platform and its user community highly encourage the sharing of professional information over updates. However, for some business owners, establishing a balance between marketing
Many companies work diligently to increase their social media following, but those efforts don’t always translate into increased revenue. Having a high follow rate may be important to some companies, but converting followers into customers should be important to all. You want to take the followers who are engaging with
February is off to a shotgun start in the social media world, and if you didn’t hear about all of the changes, we’re here to pass you the baton. Instagram is giving users an inch and letting advertisers run a mile, LinkedIn isn’t living up to expectations, and Facebook is
As hard as you may try, even the most focused of social media marketers will find themselves getting lost in the black hole that is Pinterest. The site was designed to suck you in, making it tough to feel like the time you spent pinning has resulted in anything other
When you spend hours every day managing your business’s social media channels, it’s hard to resist the urge to browse your personal pages. But this behavior can easily lead to hours wasted on your personal social media accounts, like Facebook, when you should be working. Because Facebook is so user-friendly
Short videos are growing in popularity across social media, quickly attracting the brief attention span of today’s online audience. As one of the top social media marketing trends for this year, videos are an in-demand form of content that will help increase your reach as well as educate your audience
Whenever your company participates in a live event, whether it is a charity dinner, trade show, or full-blown extravaganza, it’s a good idea to post some of your content in real-time. Consumers are constantly scanning social media channels for information that is valuable, relevant, and worth sharing. In addition, most
