During social media bootcamp at Katie Wagner Social Media, we provide expert tricks of the trade to hundreds of business owners to support them on their journey to become a leading online presence in their field. Out of the four social media channels that we focus on during bootcamp, Twitter
The best Facebook content is content that makes people interested in your business. But for many business owners, it can be difficult to determine what qualifies as good, shareable content. The trick is finding the balance between the most crucial company information and what people will respond to the
The majority of consumers are unaware of the amount of psychological theory behind the logos of the major brands they know and love. Any large, successful organization knows that choosing the correct colors for their brand is critical because colors send deep subliminal messages through association. Colors have the ability
You developed a great content marketing strategy and meticulously built out your content calendar resulting in lots of eyes on your website. That’s fantastic! However, you may be noticing that your conversion rates are low which is causing some panic in your marketing department. This is one of the most frustrating
Love is in the air and the social media platforms you’re crushing on are sending some affection your way in the form of updates. Managing multiple profiles just got insta-easy, Facebook is communicating more clearly, and Twitter is embracing the #nonewfriends trend. Here’s a look at what you might’ve missed
Ten years ago, social media was born out of the need for people to stay digitally connected in real time. Little did many of the early software developers realize that the “real time” factor would change the way we consume our media. With the advent of Instagram, the immediacy level
In addition to running social media channels for businesses, we teach business owners to run their own social media campaigns. We’ve been holding Social Media Bootcamp for more than 5 years, and have educated hundreds of business owners. Here are some of our favorite takeaways from our class on the
LinkedIn ads are more expensive than Facebook ads, but based on your objective, they can yield better results for your business. LinkedIn ads are a great tool for business-to-business interaction, as well as gaining more followers on your company page. Here’s what you need to know to create a successful
