Video plays such a huge part in social media; it’s no surprise that platforms emphasize the format. The battle between Snapchat and Instagram continues while Pinterest ramps up video for advertising. These are the trending social media stories in the news this week. Instagram Releases Significant Video Update Instagram gave
At KWSM, we have regular in-house happy hours on Fridays. This means we shut the laptops, stop the work, and the entire team gathers in the conference room to sit and reflect on the week. Sometimes we talk about work, and sometimes we talk about life outside of work, but
Since the site was created in 2003, LinkedIn has continued to grow as one of the most popular social media sites and has become the number one social site for lead generation. The business-oriented social networking site connects 450 million business professionals each day. Many of these users market themselves
Pinterest announced a new auction-based way advertisers can buy available ad space for their business to reach customers more efficiently. That’s right; now the social media platform is enabling retailers, businesses and advertisers to use an auction to bid on available cost-per-thousand impressions (CPM) ad space. Before, CPM-based ads
Twitter is opening up its “Moments” feature for businesses and brands, Facebook is making your birthday even better with personalized video montages, and Instagram Video has now found its way to your desktop screen (You can even save videos and photos, too!) These are the need-to-know trending stories in social
Last week, Instagram introduced their newest feature, Instagram Stories and gave the world a serious case of déjà vu in the process. The app that’s best known for its perfectly composed and highly edited images has taken a page from its competition, introducing an uncharacteristically spontaneous new feature that seems
To be successful marketing your company on social media, you must stay up-to-date with the latest techniques that are popular in the digital marketing space. Understanding how platforms change, and knowing which new ones emerge can put your business ahead of the game, and leave your competitors trying to play
It’s time to talk it out! Your Page is already a hub for interaction and engagement, but what about Facebook’s direct messaging features? Many business pages use Messages on Facebook in order to communicate directly with potential clients, connect with influencers, and handle customer service issues. If you’re ready to
