Author: KWSM Team

Consuming News In A Social Media World

  Let’s take a trip down memory lane for a moment, shall we? You wake up on a Sunday morning, let’s say 10 years ago. You slip on your coziest slippers, coffee in hand, and saunter out the front door en route to find the morning’s earliest delivery – the

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Mix it Up! Crafting the Perfect Social Media Cocktail

With a recipe and some creativity, you can concoct a powerful drink that’s perfect for satisfying your taste buds. But while some like cocktails that are smooth and subtle, others love stiff drinks that with a distinctive kick! What happens when you adjust your measurements and ingredients to create a

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How to Grow a Social Media Audience for Your Business

As social media evolves, businesses can’t afford to be left behind. It’s important to stay on the forefront of emerging trends on channels like Facebook, Instagram, and Twitter by identifying innovative strategies to boost your social media audience. By incorporating some of these key practices into the mix, your business

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Facebook’s Secret Targeting Tool

When it comes to publishing, Facebook provides you a wide array of tools to make your social media presence successful. But are you taking advantage of everything Facebook has to offer? Just 12 months ago, Facebook rolled out a new feature to help companies reach their preferred audience with each

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Targeting Millennials On Social Media

  It can be tempting for brands to bombard Millennials in an avalanche of emojis and hope for the best, but this generation is a more nuanced demographic than you might expect. And as a generation with tremendous buying power, brands would be wise to learn all they can about

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Is WhatsApp Shifting From Messaging to Social Media?

Facebook Inc. made major moves last month with the release of several app updates. Instagram shocked the industry with their multiple post feature, but before that WhatsApp changed the game with a Status update. The latest change allows WhatsApp users to document moments of their day through photos and videos,

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