They don’t call it social media for nothing! Sometimes when it comes to connecting and marketing to an audience online, collaborating with others is key. After all, you can’t make it to the top of the pyramid without someone else giving you a leg-up! If your brand is looking for
Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It is critical to determine the habits and preferences of your target generation and develop detailed social targeting techniques. Here’s a guide to help you connect
Facebook is giving artists, designers, and developers the tools they need to take their artistic expression to the next level with its latest AR camera capabilities. Meanwhile, digital marketers may need to take a second look at their marketing strategy, as a new study shines a light on the pre-roll/post-roll
Have you ever gotten a text in all caps and wondered, “Why on earth is this person shouting at me?” That’s exactly how your subscribers feel when they see an all caps subject line in their inbox. Last week we uncovered the secrets to crafting a compelling subject line, but
How many times have you read a news article online, only to find out it wasn’t true? On social media, anyone can say what they want with little to no repercussion! This can be a good thing because people are free to voice his or her opinion, but it can
Ready, set, action! Since Facebook Live appeared on our Newsfeeds, we’ve been able to see many companies use the video feature in a variety of creative ways. From polling audiences in real-time with the use of Reactions to broadcasting the behind the scenes of an exciting company event, Facebook Live
It’s no secret that great marketers are also extraordinary storytellers. But, how do you tell a captivating story with few or no words at all? A normal human brain processes pictures nearly 75,000 times faster than print. When your business shares a photo, your followers decide within seconds if they
In a scenario fit for a scene straight out of Game Of Thrones, Snapchat has knelt before Instagram and handed over its crown as the social media giant has taken the stories throne surpassing 200 million daily active users. Meanwhile, Twitter is taking the A.I. race to the next level,
