Lights! Camera! Action! LinkedIn is taking its promise to improve user experience one step further with a new video creation tool within its mobile app. Meanwhile, Instagram has announced a major update to the way users leave comments, and Facebook is giving advertisers the power to promote their content via
One of the biggest challenges businesses face is grabbing – and holding – audience attention. But what if you could grab complete attention of your audience, with no distraction or newsfeed noise…thanks to Facebook’s newest advertising option, you can. Designed exclusively for mobile viewing, Facebook Canvas is a new and
In the recent years, marketers seemed to have an obsession with Millennials. How do we get their attention? What do they want to see? What are their interests, other than Game of Thrones, avocado toast, and Unicorn Frappuccinos? Well, move over Millennials, because Generation Z is getting older and becoming
Have you ever moved to a new city and felt eager to meet people and try new things? Essentially, you’re looking to connect with like-minded people and grow your network. The same goes for expanding your reach online. Here are three ways to connect your brand with potential customers:
As many of you already know, Monday August 21st marks the first total solar eclipse since 1979. A total eclipse is when the moon passes between the Earth and the sun and completely blocks the sun for a period of time. You may have never correlated an eclipse with
First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos.” Put simply; it’s a display ad network run by Facebook offering additional ad placement on mobile
When is the last time your customers saw you in their inbox? Last week we addressed the importance of staying as committed to email marketing as you are to your business’ social media platforms. Although some perceive email as old school, it’s not going anywhere anytime soon, so we might
When you’re dancing, your body is simultaneously moving with the beat of the music but still moving freely. The same goes with planning when and how often to post content on your social media channels. It’s a dance that involves both strategic thinking as well as the freedom to adapt.
