Author: KWSM Team

How to Commemorate a Tragedy on Social Media

Twitter, Facebook, and Instagram didn’t exist 16 years ago.  But the events that transpired on September 11th, 2001 are remembered every year through images from those who reflect that fateful day nationwide. Observing tragedies via social media is important and even more so, important to observe in the right way.

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Hurricane Harvey: A Social Media Storm

Social media proved itself to be a powerful lifeline in the wake of Hurricane Harvey. While social media has played a large role in emergency situations before, Harvey marks the first “major” hurricane (The US government defines a major hurricane as a Category 3 storm or higher) where we saw

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The 5 People You Meet on Social Media

The 5 People You Meet on Social Media

If you didn’t read The Five People You Meet in Heaven, here is an overview. The protagonist dies (spoiler alert) and goes to heaven where he meets five people from his past. They each teach him an important lesson about his life here on earth.   When you’re marketing on

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Facebook Rolls Out The Red Carpet For New ‘Watch’ Video Hub

Netflix? Amazon Prime Video? According to Facebook, they are all just old news! The social juggernaut is gearing up to release its highly anticipated new video hub ‘Watch.’ Meanwhile, Instagram is taking the next step to reach new audiences like never before with its Stories feature by expanding to desktop,

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Stop Making This Major Email Marketing Mistake!

One of the biggest mistakes you can make when diving into the email marketing ocean is not putting effort into building a quality email list. It seems so obvious, right? We think so, but you’d be shocked at how many brands find themselves with a beautifully crafted e-mail marketing campaign

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How to Optimize your Blog for SEO

How to Optimize your Blog for SEO

If you want to rank high on Google’s search engine, your site needs to catch the eye of Google’s algorithm with new content. The most efficient way to generate new and consistent content is with a blog. When it comes to setting yourself up for success, you should not overlook

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