Author: KWSM Team

Avoid Being a One-Hit-Wonder on Social Media

How to Avoid Being a One-Hit-Wonder on Social Media

Vanilla Ice was on top of the world at one time. A very, very, very short time.  What did he do wrong, you ask? Multiple things. And those things, believe it or not, can be applied to a social media strategy. One-hit-wonders are catchy, and they usually live on for

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The Art of the LinkedIn Direct Message

When it comes to growing your LinkedIn network, sometimes a direct approach is your best option. But there is such a thing as being too direct – especially when you’re starting a relationship from scratch. So how do you go about this without coming off like a creep? You need

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5 Ways to Grow your Business on Instagram

Instagram has about 500 million daily users and many businesses are using the platform as an effective brand-building tool.  Instagram has incredible reach so it’s not a mystery why many companies utilize it to grow their business.  If you’re not already on this image-heavy channel, or if you’re looking for

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Facebook Puts Brand Safety First With New Creative Standards

Fake news? Abusive content? Annoying clickbait? Facebook is doing everything in its power to make its community a safer one, and taking the necessary steps by holding advertisers accountable with new “monetary eligibility” standards. Meanwhile, Instagram is showing the rest of the social media community that it’s a leader when

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3 Ways to Grow Your Mailing List

Exclusive Access: 3 Ways to Grow Your Mailing List

The act of joining a group or club is a relatively easy task. The hard part is deciding what’s worth devoting your time to. Naturally, people want to choose things that will benefit them the most. The same goes for mailing lists. They’re extremely easy to sign up for, but

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