Like it or not, it’s official…Twitter has made the move to 280 characters. By raising the count from 140 to 280, Twitter hopes it will give users the ability to better express themselves and encourage more people to use the network. So why all the hoopla over a few extra
Have you ever walked down Perfume Alley in the mall? It’s that long stretch of land from one end of the department store to the other that feels like a battleground of perfume bombs. Having potent aromas sprayed in your face doesn’t exactly compel you to buy it, but a
I’m sure you’ve been told over and over again that your website needs a blog in order to keep your customers on your page. You want to be seen as a resource for your audience and gain their trust, blah blah blah. Well, this is all true, and you
Most people don’t want to spend all day everyday on social media. No matter how integral it is to your business, you have to unplug at some point. However, as a business, you need to keep up a steady stream of content. It’s a difficult balance, and many people end
Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make the difference in paying the bills for small business owners on tight margins. So why does your Google PPC campaign
Your social media presence tells a story about your brand – whether you like it or not. You might say, “But my company doesn’t have a social media strategy. We barely post. We aren’t concerned with social branding.” Eek! There’s your first problem. Not telling your story or telling is
As a consumer, you may be hesitant to buy into the hype of Fashion Nova and Flat Tummy Tea. But forget about buying their product, and think more about buying into their marketing strategy. The majority of Gen Zers and Millennials all over the world have heard of these brands
Large events have the same nuts and bolts as small get-togethers. Imagine going over to a friend’s house for a BBQ and game night. As soon as you walk through the door you’re greeted by warm smiles and hugs, good music playing, a fire pit for some ambiance, and a
