I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing can often get in the way of communicating a client’s message. We agreed that there are times when creativity works
There was a time when we proclaimed Facebook Inc. the reigning champion of leveraging the power of competition. Then we got to thinking—we all could learn a thing or three from Facebook for our marketing strategies. While it helps to keep tabs on your competition to keep your brand on
Photos have an immense power over us. They evoke feelings, shift our perspective, and show us different worlds. But what happens when we see these images come to life? Movement adds a whole other dimension to what we experience and can bring your audience deeper into connecting with your content.
The effectiveness of social media in spreading your message is unquestionable. We rely on it to get the word out in every facet of our lives, from our business pages, to simply letting friends know you are on vacation. What’s becoming more difficult is effectively cutting through the noise when
New features from Facebook look incredibly familiar while Twitter is making its social media statistics easier to understand. These are some of the top social media stories making news this week. “Streakingly” Similar Facebook looks like it is copying another feature of Snapchat with the testing of its version of
‘Tis the season for giving, right? Tomorrow, families all around America will sit around the table and share what they’re thankful for. This season also brings about personalized cards to clients and sales to show, ‘just how thankful we are for our loyal customers.” Although, this got us thinking….
When you go to an event with your dress inside out, the price tag showing, and then get slammed in the elevator doors in front of a crowd, your immediate reaction is to tell your friends and family about it. You could text them the same story one by one,
The biggest benefit of using social media for your business is that you have an opportunity to reach millions of people. Your audience can grow exponentially when you make the move to a digital strategy. There is a difference however between being on social media and utilizing social media to
