If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been allowed in my post’s captions.” Well, Instagram is giving you
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social media, imitation is often going to lead to stumbling.
LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its job platform by overhauling its LinkedIn Salary tool and introducing
Facebook is getting a head start on spring-cleaning! The social network is decluttering the Ads Manager in an effort to streamline the way businesses measure their ad campaign performance. Facebook will be removing any metrics they see as redundant, outdated, not actionable, or infrequently used, starting in July of 2018.
Getting customers and clients talking on Facebook can be a challenge, especially when you’re not monetizing your content. We recently discussed Facebook’s latest change to their newsfeed, which affect’s the organic reach of business pages. Unfortunately, a decline in reach can often lead to a decline in engagement. It’s the
When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their design and marketing. If you want to make your brand
Engaging an audience is a full-time job. That’s why marketers use multiple platforms to boost their reach. Blogs, social media, SEO – the list is always expanding. And with it comes the ever persistent temptation to streamline the process. So what’s next? …Chatbots. Chatbots are specialized software designed with AI
Instagram is a massive platform, one with incredibly engaged users, and a chance to show off your company visually. It can bring out personality for your brand, connect you to popular influencers, and open your brand up to millions of potential customers. But what if your follower count isn’t
