We have spent months working on the future of our brand until we got it just right, and now the day has arrived that we announce a new look and a new name. After eight years of building relationships for clients under the name Katie Wagner Social Media, the company
If you have ever used or managed a social media channel, the term picture credit (PC) should not be new to you. Unless you are creating all of your own content, you should be crediting whose image you use on your site for multiple reasons. If you’re new to the
Evergreen content is timeless. It’s the type of content that is relevant now and will continue to be relevant long after it is published. It can show up in a variety of formats, such as instructional videos, product reviews, case studies, and much more. Leaders in online video are fluent
Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as “direct.” For many websites, this number is on the rise, and some sites have as much as 50% of this
Instagram is working on new features to protect you from hackers and trolls, while Twitter cracks down on fake accounts. Here’s what’s trending in social media this week. The Benefit of Twitter’s Follower Purge Twitter is working hard to improve “information quality” on its service. In Q4 of last year,
Your brands social media channels are a massive part of your brands identity; it’s your lifeline in terms of quickly reacting to customers and spreading the word about upcoming sales, events, or giveaways. While that will never stop being true, there is a trap that many businesses fall into
Contests are not to be feared, they are your friend. When a new product pops up, you’ve launched a new service, or you’re hosting an event, a contest is always a fun way to achieve some—if not all—of your marketing goals. And best of all, it can be a very
You may have opened your Instagram feed recently and been overwhelmed with the number of stories your friends were posting. Instagram recently released Questions for Instagram Stories, and we decided to take a deeper look at the new feature and analyze how brands could utilize it for growing business. What
