Social media can be a beast when you first get started as a business. Many individuals have the misconception that their business profile can be just as simple as updating their personal accounts. Sure, they may know how to navigate it, but once they get started, these types of
A stellar social media marketing strategy can mean the difference between landing a new client and garnering a momentum of exposure or staying stuck in a rut. LinkedIn should be a component of any winning outreach effort. Unfortunately, many business leaders are sailing in uncharted waters when it comes to
If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases aren’t a simple yes/no action, but rather, the result of a consumer journey, on which the brand takes its audience from being strangers – to
On the heels of a major user surge announcement, Pinterest has implemented new influencer marketing initiatives. Meanwhile, Facebook is facing a series of lawsuits alleging that it has employed discriminatory practices. But the biggest story hitting social media this week had the Twittersphere buzzing! Twitter is allowing you to have
When it comes to social media, consistency is key, right? Of course! But there’s just one problem, what do you talk about every day? Sure there are products and services to promote, company news to share and articles to post. But that combination can get old really quickly. Even if
Everyone knows that having a strong social media presence for your business is extremely important to building your brand. While many of us have business accounts to several social media platforms, we often find ourselves with limited bandwidth to operate them or lack of experience to grow our channels into
We never stop learning. As social media marketing continues to evolve, it means we that we also have to further our education. We help clients with a variety of digital marketing services on a daily basis, but perhaps the most fun is our Social Media Bootcamp. This October, KWSM will
You may not hear as much about Pinterest as you do the other social platforms, but Pinterest use is surging. Twitter, looking for a surge of its own, has signed a new deal to show a lot more video. Meanwhile, Facebook is taking a unique approach of jumping off social
