Author: KWSM Team

Case Study: Using an Employer Branding Strategy To Attract New Talent

As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent acquisition. Although the company is well-known abroad, they aren’t recognizable enough in the United States. This highlighted a need for

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how ugc tells your brand story

How to Use UGC to Tell Your Brand’s Story

Picture this: You’re shopping online for something to wear to your next Vistage presentation. You find exactly what you’re looking for, but before you click add to cart, you read the reviews to ensure you’re getting something quality. In the customer review section, you’re met with a glowing review from

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What is Employer Branding? | Attract and Retain Top Talent

How Employer Branding Helps With Employee Retention

  Do you find yourself in a never-ending cycle of hiring just to see your top talent walk out the door? You’re not alone. Organizations everywhere are grappling with unprecedented turnover rates, leaving them caught in a whirlwind of soaring recruitment costs, declining productivity, and plummeting morale. Employee retention takes

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How LinkedIn Can Support Your Digital Marketing Strategy

How LinkedIn Can Support Your Digital Marketing Strategy

Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On LinkedIn specifically, customers look for industry information, including new potential roles to advance their careers, as well as product and service information and opportunities for

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social media digital marketing

How X, Or Twitter, Supports Your Digital Marketing Strategy

How is it that X, formerly known as Twitter, supports your digital marketing strategy? X (which we’ll continue to call Twitter here – sorry, Elon!) has become a sneaky asset for some business owners’ digital marketing campaigns as a way to expand your audience and share important updates. In fact,

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Core Values at KWSM a digital marketing agency