You have an established company, created a social media strategy and are finally ready to start running ads. You have the copy and the perfect creative to match and probably skip right over the ad placement section of ads manager. Anxious to start targeting your ads, you have probably never
You don’t have to be a social media expert to know what a hashtag is. Do you know how to use them properly in order to maximize the reach on your content? If you don’t know what a hashtag is, it’s a type of metadata tag used on social platforms
In the modern age of quick gratification and instant news, Twitter has been a dominating platform. If Twitter is the right channel for your brand, it can be an incredibly useful tool to connect with your audience in a more relaxed and timely manner. Twitter is all about talking
LinkedIn Live is creating early success for entrepreneurs, Instagram tries to cope with the poor performance of IGTV, Google+ says goodbye, and YouTube is bringing out the umpires and throwing people out of the game. One thing is sure: the value of video is rising on social media and it’s
The question of how to measure “success” is something everyone faces. During school, it was your report card. At work, it might be how you rise through the ranks. There are fairly clear metrics in most situations, but when it comes to social media, the measure of success is far
As of 2018, there were 505 million blogs available on the internet. This number is increasing at a rate of 4 million blogs per day! In today’s digital age, there are some critical elements that your blog needs or you will not be able to compete against the other blogs
It’s safe to say that a lot of us have become obsessed with the number of followers and “likes” our content receives. Many users have even gone so far as to purchase fake followers and “likes” to boost their credibility. One American company went to extreme measures to fulfill their
Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship with your audience while increasing your reach to new users as well. Event pages are not solely meant to
