Author: KWSM Team

How to Get More Views on Your Blog

One of the best tools to give insight into your business these days is to have a blog. Writing a weekly blog is good for a number of reasons. A blog gives your business credibility, gives your business a voice, and allows potential clients to find you. Once you’ve got

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Keep Your Eye on the “Update” Button

You’re going to want to keep your eye on the “update” button for these new features coming to YouTube, Facebook, and Instagram. In the news this week, YouTube Creators gain a new way to earn revenue, Facebook adds features to support its new “private” efforts, and Instagram is rolling out

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SSL Certificate: Still Showing as HTTP, not HTTPs

We’ve had a lot of questions since our last blog post explained what is an SSL certificate and why does your website need one. We now find that people who decided to set up their SSL certificate on their own are running into a new issue. The Problem: HTTP vs.

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Hashtags for Instagram

3 Ways to up your Hashtag game in 2019!

Adding hashtags to your Instagram content has been a best practice since the creation of social media, or so it feels. We all know that adding hashtags to your post can help your audience find your content. But if in 2019 you still haven’t added hashtagging to your Instagram strategy

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How to Run Social Media for Real Estate

At KWSM, we work with a variety of businesses in different industries. Clients like our ability to quickly learn their industry and covey the messaging properly. One of the areas where we represent clients is the real estate industry. We get a lot of questions about what Realtors should be

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Social Media: The Moving Target

The F8 Conference was filled with a ton of reveals – yet we still find ourselves with another week of updates in social media news. That in itself is the beauty of social media: it is always changing, adapting, and becoming better. In a sense, social media is a moving

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Broken Buzzwords: When cool terms turn cold

We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But despite the interesting subject matter and all your will power,

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How to Avoid LinkedIn’s Networking Limit

If you use LinkedIn for your lead generation, networking, or hiring, you may have run into the “commercial use limit” set by LinkedIn. This limit restricts you from using LinkedIn prospecting and hiring, without paying. For business owners and recruiters, this limit is slowing down your ability to build a

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Core Values at KWSM a digital marketing agency