SEO is a complex topic with many different types of strategies and schools of thought. But the ultimate goal of any SEO strategy is to help your website show up higher in Google search results when people search for keywords that relate to your organization. If you begin to research
Last year YouTube introduced YouTube Reels, a feature on the video platform that took a page straight from the books of Instagram, Snapchat, and now Facebook. Now called YouTube Stories, this feature is very similar to the now popular Instagram stories but they are not exactly the same. Here’s what
At KWSM, we pride ourselves on our core values (see below), but we also incorporate many other traits to better our day-to-day roles as digital marketers, such as taking ownership. What does it mean to take ownership at work? Taking ownership is about taking initiative. We take ownership when we
Christmas in July? According to Facebook, it’s never too early to start holiday planning. As one of their longest-running and largest research studies to date, Facebook IQ has compiled a complete holiday marketing guide with over 30 dynamic insights to help navigate your 2019 campaigns. “Connecting someone with
Sometimes with social media updates, there is no “heads up!” given. This week users on Instagram and Twitter experienced this, while LinkedIn revealed the result of a shift they also made right under their user’s noses. Here is what’s changed in social media this week. Instagram Hides Likes in
Every three months, we invite local entrepreneurs and professionals to KWSM to speak to our team on topics that help with personal growth inside and outside of work. Having days put aside to focus on the well being of our team as individuals benefit the company as a whole. Recently
Social media is trying to be a better place for everyone – making small but important adjustments along the way. This week Instagram and Twitter both rolled out features to make it a safer spot, while Snapchat added a new feature sure to inspire creativity and connect you to celebrities.
Last week on the KWSM blog, we discussed how to grow your Instagram following by first polishing up your account. In the second part of this series, we’re going to discuss how to actively build your follower count, now that your profile is poised for growth. Read on to see
