Finding your target audience is one of those marketing phrases that is often easier said than done. That’s because your audience will change over the years. As your business evolves, so will your audience. Thankfully, Instagram includes multiple features that make finding and engaging with your community easier. Know Who
Hashtags are an important tool across many social media channels. If you get them right, you will increase your reach and engage more followers. They seem pretty easy to use, right? Not necessarily. We get questions all the time asking how can we create the right hashtag for a given
Need a better way to communicate? What about a better way to listen to music? How about knowing the right content to pin during the fall? This week, Facebook, Pinterest, and YouTube have released new information and features to answer some of these questions. Share Your Screen on the Go
You’re scrolling down your feed, and you notice that someone you are following is advertising a new product that a company sent them. You are probably wondering… how did they become an influencer, and what would I have to do to become one? Influencers are the celebrities of social media.
By now, we all know that content is king – and if you didn’t know, here’s a great blog explaining the merits of killer content in marketing, and that the king of content is video. According to Google, almost 50 percent of internet users look for videos related to a
As technology improves and the internet is becoming universally accessible, consumers are spending more time on their mobile devices. The average US adult now spends 2 hours and 55 minutes on their smartphone per day, a 9-minute increase from 2018. Businesses are tapping into this increased screen time, by making
There are approximately 4,083,105,000 Internet users searching the world wide web daily. What are you doing to not only attract your audience to your website but convert them? While there are several ways to increase website conversions, here are seven to get you on the right track. Optimize Your
Not all Instagram captions are created equal, the best captions connect followers with the content and make your content and brand more relatable. Creating a good Instagram caption isn’t always easy and can get a little boring and repetitive! If you find yourself with Instagram caption writer’s block we have
