Author: Katie Wagner

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Katie Wagner

Katie Wagner is the President and CEO of KWSM. She oversees all client work, team development, and agency operations. Katie has more than 15 years for experience in all aspects of digital marketing and content creation. She founded the agency in 2010.

Can I Get a Little Love… For My Smart Phone?

February 15, 2011

I love social media. And as an extension of those feelings, I love my laptop. And my smartphone. But I’m not in love with them. I wanted to make that clear because, apparently, some people are. A new study from Arizona State University finds that people can actually be in love with their favorite devices. You can read a whole article about it here, but basically what we’re talking about is something scientists call “material possession love.” It happens when a person “becomes emotionally attached to possessions as real substitutes in what resembles a human relationship.”

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Online Videos-You Ought to be in Pictures, Really

February 9, 2011

YouTube is the most popular video hosting site and is second most popular search engine; it’s also owned by Google. Vimeo is the second biggest video hosting site, but only has a fraction of the number of videos that YouTube has. We’ll chat more about Vimeo and YouTube in a moment.
Try to think of something that can’t be better explained or demonstrated with video. Go ahead, try and think, we’ll wait here….See, everything is better (or at least different) with video. Sometimes, when it’s all about the amounts of content you have out there, different, i.e. more relevant search results are what counts.
A quick video about plumbing repair makes much more impact than a document telling someone how to do it. If it’s your business and you’re camera shy, than hire somebody to do the videos, it’s more cost effective than you realize.

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To Hulu or not to Hulu? Is There Even a Question?

February 8, 2011

The number of U.S. households that pay for TV service from cable, satellite or phone companies dropped last year, for the first time in decades. And in last year’s fourth quarter, the number of people between ages 18 and 49 watching any kind of TV on a traditional set was down about 1.3% from the previous fall, the biggest decline in at least four years. (Nielsen) We were among them. We haven’t had cable in a year, and we moved our clunky old TV set to the garage. It just wasn’t getting any use.

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What is Your Social Media Plan Trying to Accomplish?

February 2, 2011

What are you trying to accomplish with your social media? Yeah, you want a facebook page and maybe some tweets, but what are you trying to accomplish?
A social media plan is a long distance race, not a sprint. There are untold numbers of people online who are talking about your company, industry, hobby, passion or even you. That is what is so great about a carefully planned social media plan.

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But Where Are you Located OFFLINE?

February 1, 2011

A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.

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You Like Me! Don’t You?

January 25, 2011

What do you think? Are we too liberal with our ‘likes’? Have we diluted the pool of fans to the point that a ‘like’ doesn’t mean anything anymore? And – perhaps most importantly – as professionals trying to use Facebook to grow our businesses, are we wasting our time trying to market to a community who may have ‘opted-in’ but perhaps doesn’t care?

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