Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.
We’re looking for someone who has excellent written and verbal communication skills. A Journalism or Communications Degree is preferred. You must be comfortable with all major social media outlets, possess a basic understanding of social media marketing best practices, and be willing and eager to learn. You need strong research skills and news judgement, excellent telephone manners and the ability to wow our clients with your willingness to go the extra mile. Above all else, you must be one of those rare individuals who works hard, even when no one is watching, completes tasks efficiently, and only needs things explained once. Oh – and sometimes you will have to work nights and weekends.
If social media is the new hotness does that make PR old and busted? The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing for the same position on the team. However, one of
*Note: For our latest information on blogging, please click here! Business and personal blogs are totally different. The business blog is an extension of your website and your corporate culture. I know, you’re a small business with just a couple employees or even just you, the owner, but your business still
A woman was cycling in the middle of a 300 acre forest and went flying over her handlebars. She was unable to walk and knew that she was all alone. To make matters worse, there wasn’t a cell phone close enough to call 911, but she did have enough signal left to send a tweet.
She sent out one tweet and at least six people called the local medics, who were on the scene within minutes.
Linking Facebook to twitter is the most commonly accepted update that is still happening. Like Chuck Woolery, I love this connection. Twitter is the little bird of social media that talks a lot and can get away with it. Facebook is more of a quality update that might happen more than once a day but can easily be added to a twitter stream-if you’re active on twitter. If you just have twitter set up solely as a repeat reference for Facebook then call Joey Greco because you’ve got a problem.
I love social media. And as an extension of those feelings, I love my laptop. And my smartphone. But I’m not in love with them. I wanted to make that clear because, apparently, some people are. A new study from Arizona State University finds that people can actually be in love with their favorite devices. You can read a whole article about it here, but basically what we’re talking about is something scientists call “material possession love.” It happens when a person “becomes emotionally attached to possessions as real substitutes in what resembles a human relationship.”
YouTube is the most popular video hosting site and is second most popular search engine; it’s also owned by Google. Vimeo is the second biggest video hosting site, but only has a fraction of the number of videos that YouTube has. We’ll chat more about Vimeo and YouTube in a moment.
Try to think of something that can’t be better explained or demonstrated with video. Go ahead, try and think, we’ll wait here….See, everything is better (or at least different) with video. Sometimes, when it’s all about the amounts of content you have out there, different, i.e. more relevant search results are what counts.
A quick video about plumbing repair makes much more impact than a document telling someone how to do it. If it’s your business and you’re camera shy, than hire somebody to do the videos, it’s more cost effective than you realize.
The number of U.S. households that pay for TV service from cable, satellite or phone companies dropped last year, for the first time in decades. And in last year’s fourth quarter, the number of people between ages 18 and 49 watching any kind of TV on a traditional set was down about 1.3% from the previous fall, the biggest decline in at least four years. (Nielsen) We were among them. We haven’t had cable in a year, and we moved our clunky old TV set to the garage. It just wasn’t getting any use.
BTW – If YOU want to work for KWSM, we’re hiring again soon! Watch our social media sites for job postings, and if you can’t wait (or just want to make sure you beat out the competition), send me an email.
