One misstep I often see is businesses chasing the SEO squirrel. They jump on the newest tactic, or even worse, hack, and burn through it until the algorithm catches up and diminishes their efforts. It’s understandable. In this dynamic environment, it’s easy to get caught up in the latest trends
As the owner or C-suite of a mid-sized business, your focus is on a clear path to growth. You build budgets around tangible outcomes and direct your teams toward channels that promise a measurable return. It’s why requests like “We need a powerful e-commerce platform” or “Let’s double down on
As KWSM’s VP of Strategy, I’ve seen firsthand the anxieties that arise with shifts in the digital marketing world. There’s a lot of chatter out there about the demise of SEO, especially with the rise of AI Large Language Models (LLMs) like ChatGPT, Perplexity, Co-Pilot and Google’s own Gemini and
Mergers and acquisitions (M&A) are transformative events for business owners, often viewed through the lens of financial statements, legal frameworks, and operational synergies. While these elements are undoubtedly crucial, overlooking a pivotal component can significantly diminish the true potential of an M&A transaction: a robust digital marketing strategy. Whether you
Acquiring a business? Digital marketing is a must for maximizing the value of your new asset. Discover how digital marketing fuels M&A.
Looking to sell your company? A Digital Marketing Strategy can help.
There are a lot of content strategies that help businesses create inbound content for their target audiences. As tweaks in the algorithm, technology and AI all impact the search process, there is one constant to connect with target audiences – compelling storytelling for businesses. As the Vice President of Strategy at
There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the
