
Google is King—But Don’t Ignore the Princes (Bing, Yahoo, DuckDuckGo)
If there’s one sure thing in digital marketing, we often suffer from its “shiny object syndrome.” Right now, the shiniest object in the room is undoubtedly search driven by Artificial Intelligence. Every marketing newsletter, LinkedIn post, and boardroom discussion is dominated by ChatGPT, Gemini, and the “death of search.” While

