Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings. Search ads on the Google AdWords network typically convert … Read More
Updated on May 4, 2021: This post was originally published January 26th, 2018 and has been revamped and updated for accuracy and comprehensiveness. So you want to learn how to delete a Facebook pixel from Business Manager. Well, … Read More
If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter, LinkedIn, and Facebook all now include areas for you to add alt-text to images and … Read More
While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work … Read More
Two changes are coming in the next few months to one of the tools that most of us use every day – Google. Learning about these changes before their full rollout is a good way to ensure that your business … Read More
Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March, we are honored to celebrate the 30th Anniversary of one … Read More
In late 2020, data revealed that over 50 percent of web traffic is coming from mobile devices, and it’s not hard to understand why. People have their smartphones accessible at all times and Googling something or visiting a website is … Read More
Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want. If you feel stuck at any … Read More
If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More