Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
The Difference Between a Facebook Story and a Facebook Post | Updated June 2023
Photo Credit: @astoldbymichelle Updated June 5, 2023 Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts, and behind-the-scenes footage have helped companies share the essence of their brand with the world. When we heard that Facebook literally gave us a Stories feature to help us visually depict what our companies […]
Case Study: How Digital Marketing Helps Push A Great Mission Forward
At KWSM, we are lucky to help tell the stories of some amazing companies. We recently partnered with one of the nation’s most important nonprofit organizations, The Congressional Medal of Honor Foundation, to raise awareness of their mission to perpetuate the legacy of Medal of Honor recipients. Here’s a look at how we developed […]
KWSM Leadership Program: A Challenge of Perspective
I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being in the forefront, having more power, and leading from the front. However, my idea of leadership has completely changed. Being a leader is about being […]
How To Use LinkedIn Events To Promote Your Next Event
You may already be familiar with Facebook Events, but have you tried LinkedIn Events? This feature allows you to promote any upcoming webinar, workshop, product launch, or your next in-person event. Here’s what you need to know to start leveraging this tactic. LinkedIn Events What exactly are LinkedIn Events? Much like Facebook, this social […]
How To Host A Successful Webinar
Webinars have been around for years now and have gone through a surge in popularity over the last couple months due to shelter-in-place. These virtual meetings and forums allow you to create an alternate experience with your team and potential clients that are accessible simply with an internet connection. Anyone can launch a webinar. But […]
Emerging 2020 Trend: The Rise of B2Me Marketing
For some time now, businesses have focused mainly on creating campaigns aimed towards B2B or B2C, but a different sector is emerging in 2020 called B2Me. Consumers are constantly being faced with cluttered feeds of ads and pushy campaigns that don’t specifically speak to their needs. Here’s how you can use B2Me marketing to create […]
How To Find Value in LinkedIn During COVID-19
LinkedIn has seen a lot of activity with users sharing their thoughts on COVID-19, its impact on their personal and professional life, and offering support to others. While these times are different for all of us, here are a few ways for you to stay connected to your professional network. Share Educational Content One of […]
