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Account-Based Marketing
Proactively build connections with high-value prospects that may not be familiar with your business.
Choose Your Next Client
Account-Based Marketing (ABM) narrows your targeting to focus on the businesses and decision-makers who matter most to your bottom line.
Create messages that speak directly to these stakeholders and develop a foundation for retention and sustainable success.
Benefits
Personalized engagement
increases likelihood of conversion and enhances high-value relationships
Focus sales and marketing resources
on the right prospects in limited markets
Create upselling and cross-selling opportunities
based on a mutual understanding of business needs
Improved retention
by establishing yourself as a trusted advisor who provides consistently valuable strategic insights
Account-Based Marketing Services For Lead Generation
ABM supports nearbound lead generation strategies.
Account prospecting and list building
Deep research to identify companies and their decision-makers for personalized targeting
Tailored content development
Create and send highly specific emails based on unique interests and behaviors to engage high-value prospects; develop modular content that can be personalized for different individuals and industriesEmpower internal advocates with sales collateral
Develop and share ready-made sales enablement collateral with stakeholders inside your prospect companies who will champion your selection over the competition
Client Results
Front Desk Supply
A leading hospitality products supplier needed to identify and market to individual industry sectors and create new marketing opportunities outside of the hospitality space. KWSM created a marketing strategy focused on account-based lead generation and engaged those targets with a mix of tactics, including cold email marketing, pay-per-click ads, content marketing, warm email drip campaigns, monthly newsletters, and on-site SEO.
Their entire team is very professional, with lots of great ideas and we continue to see results in terms of our awareness. It is the first time I feel 100% confident in our external message, and the results speak for themselves.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
How does ABM differ from traditional marketing?
ABM takes a more personalized and targeted approach to generate qualified leads and close deals with high-value target accounts by focusing on specific accounts rather than a broad audience.
What are the key benefits of ABM for businesses?
Account-based marketing can benefit businesses through:
- Increased ROI: ABM can generate a higher return on investment by focusing on high-value accounts.
- Improved customer relationships: Personalized campaigns can build stronger relationships with target accounts.
- Enhanced alignment: ABM aligns sales and marketing teams for better collaboration and results.
How can KWSM help us with ABM implementation?
KWSM’s ABM expertise and services include:
- Identifying target accounts: Discovering and analyzing high-value accounts that align with your business goals and deserve an account-based approach.
- Creating personalized campaigns: Developing tailored campaigns for each target account based on unique research and market understanding.
- Measuring performance: Tracking key metrics to assess the effectiveness of ABM campaigns and improve future efforts.
What are some common challenges of ABM?
Common challenges for businesses that pursue account-based marketing include:
- Resource allocation: Allocating sufficient resources to support ABM initiatives and increased prospect touchpoints.
- Data quality: Ensuring accurate and up-to-date data on target accounts and decision-makers.
- Strategic perspective: Tracking the right metrics over an appropriate timespan to assess the effectiveness of ABM campaigns.
Account-Based Marketing Resources
Learn more about KWSM’s projects and services in these posts.
Rethinking the Pipeline: Why High-Value Accounts are the Future of Lead Generation
For too long, professional services marketing has been obsessed with the wrong metric: the number of leads. We’re conditioned to see a full pipeline as the ultimate sign of success. But what if that pipeline is clogged with hundreds of low-quality prospects, while a handful of perfect-fit, high-value accounts are
A Complete Inbound Marketing Guide for Sustainable Growth
To maximize your marketing results, using a multifaceted approach that harnesses inbound, outbound, and nearbound marketing is the most effective way to ensure long-term success. Inbound marketing focuses on earning customer interest and creating a more reliable sales funnel. This approach drives engagement and ensures sustainable growth. This comprehensive inbound
The Hidden Costs of Not Marketing: Understanding the ROI of Inaction
As a business owner, you may feel you’ve gotten by just fine without a significant marketing budget. You might believe your product or service speaks for itself, that word-of-mouth is enough, or that marketing is an unnecessary expense. While it’s true that you may not see a direct marketing bill,
