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Account-Based Marketing
Proactively build connections with high-value prospects that may not be familiar with your business.
Choose Your Next Client
Account-Based Marketing (ABM) narrows your targeting to focus on the businesses and decision-makers who matter most to your bottom line.
Create messages that speak directly to these stakeholders and develop a foundation for retention and sustainable success.
Benefits
Personalized engagement
increases likelihood of conversion and enhances high-value relationships
Focus sales and marketing resources
on the right prospects in limited markets
Create upselling and cross-selling opportunities
based on a mutual understanding of business needs
Improved retention
by establishing yourself as a trusted advisor who provides consistently valuable strategic insights
Account-Based Marketing Services For Lead Generation
ABM supports nearbound lead generation strategies.
Account prospecting and list building
Deep research to identify companies and their decision-makers for personalized targeting
Tailored content development
Create and send highly specific emails based on unique interests and behaviors to engage high-value prospects; develop modular content that can be personalized for different individuals and industriesEmpower internal advocates with sales collateral
Develop and share ready-made sales enablement collateral with stakeholders inside your prospect companies who will champion your selection over the competition
Client Results
Holland's Custom Cabinets
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer for commercial and residential projects in Southern California. The company partnered with KWSM to address a key business objective: significantly increasing viable leads from both residential homeowners and industry professionals, such as designers and contractors. The company aimed to secure 45 viable leads within the first quarter of the partnership to fuel its growth and expand its project pipeline.
By the end of the first quarter, KWSM’s strategic approach delivered remarkable results. The partnership generated 70 viable leads, exceeding Holland’s initial goal of 45 by an impressive 55%. This success not only provided a robust pipeline of new projects but also established a repeatable and scalable lead generation system that continues to drive business growth for Holland’s Custom Cabinets.
What I value most about our partnership with KWSM is that they understand our brand. Our goal isn’t just to make the phone ring or chase every lead; we want to attract high-quality customers who are the right fit for our business. KWSM truly gets this. They’re not just focused on driving clicks to our website or increasing phone calls—they’re dedicated to helping us develop our brand and connect with the next level of customer.”
Front Desk Supply
A leading hospitality products supplier needed to identify and market to individual industry sectors and create new marketing opportunities outside of the hospitality space. KWSM created a marketing strategy focused on account-based lead generation and engaged those targets with a mix of tactics, including cold email marketing, pay-per-click ads, content marketing, warm email drip campaigns, monthly newsletters, and on-site SEO.
Their entire team is very professional, with lots of great ideas and we continue to see results in terms of our awareness. It is the first time I feel 100% confident in our external message, and the results speak for themselves.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
How does ABM differ from traditional marketing?
ABM takes a more personalized and targeted approach to generate qualified leads and close deals with high-value target accounts by focusing on specific accounts rather than a broad audience.
What are the key benefits of ABM for businesses?
Account-based marketing can benefit businesses through:
- Increased ROI: ABM can generate a higher return on investment by focusing on high-value accounts.
- Improved customer relationships: Personalized campaigns can build stronger relationships with target accounts.
- Enhanced alignment: ABM aligns sales and marketing teams for better collaboration and results.
How can KWSM help us with ABM implementation?
KWSM’s ABM expertise and services include:
- Identifying target accounts: Discovering and analyzing high-value accounts that align with your business goals and deserve an account-based approach.
- Creating personalized campaigns: Developing tailored campaigns for each target account based on unique research and market understanding.
- Measuring performance: Tracking key metrics to assess the effectiveness of ABM campaigns and improve future efforts.
What are some common challenges of ABM?
Common challenges for businesses that pursue account-based marketing include:
- Resource allocation: Allocating sufficient resources to support ABM initiatives and increased prospect touchpoints.
- Data quality: Ensuring accurate and up-to-date data on target accounts and decision-makers.
- Strategic perspective: Tracking the right metrics over an appropriate timespan to assess the effectiveness of ABM campaigns.
Account-Based Marketing Resources
Learn more about KWSM’s projects and services in these posts.
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