{ Lead Generation }
The KWSM Process
Our powerful approach gets tangible results. We start every engagement with a 6-week strategy process, then move into an implementation phase, followed by ongoing marketing execution. Every 90 days we analyze our work so far and make adjustments to ensure we are always on track.
Most marketing partnerships last between 12 and 18 months, while our average client has been with us more than 3.5 years. As your business partner, we are an extension of your team, anticipating your needs and proactively seeking new ways to drive growth.
Your Comprehensive Roadmap to Achieve Your Marketing Goals
Our Strategy process helps you define your digital marketing goals and create a roadmap for success.
KWSM Strategy Development Includes:
- Target Audience Exploration to discern demographic information, pain points, and motivations
- Competitor Analysis that evaluates strengths, weaknesses, and marketplace opportunities that your brand can leverage
- Web Health Audit to review your online presence, reputation, and differentiators
- Brand Messaging based on customer interviews that establishes unique messaging points for each audience segment and a consistent voice and tone
- Lead Generation Campaigns that outline platforms and tactics to achieve your marketing objectives
By aligning our efforts with your specific business goals, the Strategy process lays the groundwork for successful implementation and ensures that your marketing investment delivers maximum results.
When your strategy is complete, we start the developing the online presence, infrastructure, and conversion paths you’ll need to capture leads and achieve your marketing goals.
Implementing Your Marketing Strategy Can Include:
- A modern WordPress website with fast-loading pages, compelling content, IP detection, remarketing, and other modern features designed to convert
- Photography and video that highlight your company’s credibility and capabilities
- Optimized, keyword-rich website copy based on a deep understanding of your audience, brand, and services
- Asset creation for social media posts, paid ads, sales enablement, and other outputs that support your business goals
Putting this infrastructure in place is critical before moving into the Execution phase of your marketing strategy.
In the Execution phase, we put our strategy into action and actively pursue your goals in the marketplace.
Executing Your Digital Marketing Strategy Includes:
- Campaign management as we continually gather data and adjust our tactics to hit lead generation KPIs
- Ongoing content creation including social media, blogs, email marketing, and videos to establish your thought leadership and an active brand presence
- Digital advertising including paid social, Google/PPC and Programmatic
- Web and SEO management to consistently improve search rankings and conversions
- Monthly reporting to verify progress and capitalize on avenues for growth as we continue to learn from the data collected
As ongoing marketing Execution continues, the KWSM team will reconvene quarterly to evaluate your marketing progress and identify new growth opportunities.
The KWSM Strategy and Accounts teams will work together to analyze and refine your marketing strategy regularly and ensure continuous improvement.
Marketing Strategy Analysis Includes:
- Campaign performance reviews to evaluate results and iterate on successes
- Strategy team ideation to develop new concepts for campaigns
- Milestone report and recommendations for the next phase of execution
- New campaign and asset creation for updated targeting and lead nurturing
The Analysis phase recurs every 90 days to keep your campaigns fresh and ensure that all stakeholders are aligned with your marketing goals and expectations.
