Preparing for an exit?
A consistent lead pipeline is one of the biggest value drivers in a sale.
If you are the Rainmaker, the business won’t run successfully without you, and you’ll be trapped.
A reliable lead generation strategy creates a consistent sales flow for the buyer – meaning you’ll sell at a higher price, and you’ll be able to walk away sooner.
Attract More Buyers
Position your company as an attractive target
Minimize Owner Dependence
A robust and reliable lead generation program minimizes your involvement in the day-to-day management of your company and indicates a scalable business model – which is always attractive to a buyer. A well-documented and transferable marketing and sales strategy allows the buyer to focus on company operations and reduces the likelihood of post-sale complications. The transition is easier for both sides.
Build a Desirable Company Reputation
An elevated brand presence can create a competitive advantage that pays off in a transaction. A strong brand reputation leads to customer loyalty and predictable revenue, opening up additional opportunities with buyers. As you gain brand awareness and market share, your valuation rises accordingly.
Provide Proof of a Continued Revenue Stream
A well-established lead generation strategy and sales pipeline assures the buyer of predictable revenue, even after the sale is complete. That financial security reduces risk and gives the buyer confidence that lets you demand a higher price, close the deal faster, and walk away more easily after the sale.
Client Results
West Coast Family Mediation
A family law mediation firm working across the state of California wanted to stand apart from the competition and generate leads. Through a variety of tactics, KWSM grew the firm’s digital presence and enabled them to attract dozens of new leads every month.
KWSM has been wonderful to work with over the years and would definitely recommend them to anyone with marketing needs. From creating a new website to monthly SEO and website work, everyone we have worked with has been top notch.”
Are you the buyer?
Digital Marketing can increase the value of your new asset.
Scale with Confidence
We’ll execute your lead generation strategy while you focus on operations.
Reposition Your Brand
Take steps to build or shift the company’s perception in the marketplace.
Integrate with Your Current Company
How are you communicating with clients and employees about the transition?
Start the conversation.
Our Colleagues
We’ve been lucky to work alongside many top M&A Advisors
FAQs
Why can’t our company handle email marketing in-house?
Companies that aren’t familiar with the compliance and deliverability sides of email marketing may face challenges like low open rates, high unsubscribe rates, and spam flagging.
KWSM helps businesses overcome these obstacles by optimizing email deliverability to ensure your emails reach customer inboxes, personalizing content for specific audience segments, and monitoring campaign performance to make adjustments as needed.
Learn more about what makes email marketing campaigns successful.
What kinds of automated email campaigns should our brand implement?
The right email campaign for your brand will vary depending on the specifics of your services and audience, but a few common email series that can help you build effective connections include:
- Onboarding emails for new customers or subscribers
- Upsell or cross-sell emails for increasing customer lifetime value
- Inactivity emails for users who have not made a purchase or opened your messages over a set time period
- Follow-up emails to ensure customer satisfaction and request reviews
Learn more about email marketing campaigns that can benefit your business.
How does email marketing help with nearbound lead generation?
Adding email marketing to a nearbound strategy empowers you to build trust and nurture existing relationships within your ecosystem, which generates more qualified leads and drives revenue.
Sending targeted emails with relevant and valuable content to individuals in your network based on their interests and preferences can assist with lead generation. Exclusive event invitations, recognition of success stories, and other positive interactions can also strengthen your nearbound efforts and generate more qualified leads.
Learn more about the benefits of email marketing in nearbound lead generation campaigns.
Can our brand generate leads with email marketing in an outbound campaign?
Yes, email marketing works for outbound campaigns too.
Unlike inbound lead generation, which relies on a prior awareness of your brand, outbound campaigns target potential customers who don’t know about your products and services. You can narrow the field, however, by compiling targeted email lists based on demographics, industry, job titles, or other relevant criteria.
Tailored messaging that provides valuable information while facilitating lead capture can bring prospects into your funnel for future marketing efforts, including exclusive offers and opportunities that aren’t available to potential customers outside of your ecosystem.
Learn more about generating outbound leads with email marketing.
M&A Activity Resources
Learn more about KWSM’s projects and services in these posts.
What is Nearbound Marketing?
What is nearbound marketing? Generating qualified leads through marketing is a struggle for many companies, especially those in the B2B space. Trying to reach potential customers through social media or search results can make you feel like you’re the needle in the haystack — and you don’t even know if
3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each
Why Storytelling is Crucial to Digital Marketing
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business? At KSWM,
