Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses once again.
With the opportunity to operate in a normal capacity, many businesses are excited to announce their normal operations and welcome back their customers.
Read on to discover some creative marketing strategies for Orange County businesses to capitalize on while opening up their doors to operate at a normal capacity once again.
Utilize Social Media to Tell Your Story
With almost 4 billion people actively using social media in the world, it is a great tool to utilize to reach and connect with your target audience and draw more customers to your business.
A current trend in social media we are seeing is “authenticity,” which encourages businesses to show their customers who they really are. Social media is a great place to explore your brand’s authenticity and give users a glimpse of what goes on behind the scenes.
By utilizing an authentic approach, you can engage customers and build their trust, further increasing loyalty to your brand.
Create Giveaway Opportunities that Align With Your Brand
Contests and giveaways are a great way to grab your desired target audience’s attention online. Fun, low-cost items that connect to your brand are the best prizes for a giveaway.
Giveaways are a great way to garner engagement, so focus on how you are getting people to participate. Are you having them create content that can be shared across social media channels? Are they promoting your business or referring a friend to view your page? Think about how this engagement can continue for your company, long after the giveaway is over.
Share Your Orange County Story Through Blogs
Orange County is never short on fun activities and things to do. Help your business stand out by creating a blog!
Not only are blogs effective ways to share your stories and ideas with customers, but they also can boost your SEO ranking, helping your business to show up in the top spots of Google Search.
Make your blogs engaging, fun, and connected to a relevant keyword that your target audience will be searching for. And don’t forget to follow your brand guidelines for constant messaging across your digital channels.
Did you know that Orange County is the 6th largest county in the U.S?
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or perhaps you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to schedule a complimentary 30-minute digital marketing audit.