Blogging is a highly valuable strategy for any small business. Through blogs, you have the ability to reach and teach your audience. You can share about your products or services, your customers, and even develop yourself as a thought leader. To have the most success with your blog, there are few best practices you should keep in mind.
Choosing the Right Keywords
Although the quality of your content is very important, using the right keywords in your blogs is even more crucial. Keywords are specific words or phrases that someone might type into a search engine. The stronger your keywords, the more likely your blog will show up on the first page of search results. If you are unfamiliar with selecting keywords, start by selecting your topic. Then, type that into a Google search and see what kind of frequently asked questions come up. This will help you see exactly what problems people are looking to solve, and give you an indication of what kind of words and phrases to include in blogs for your small business.
Selecting Featured Images
The phrase “a photo is worth a thousand words” can directly be applied to blogging. Images are important in blogs, especially if your content is long. Photos help break up the text to be more easily digested and keep the reader moving through your content. Your featured image or hero image selection is the most important photo to include in any blog you post. This is the leading image people will see when browsing blogs on your site, searching on the internet, and sharing your content. It’s crucial that this image supports what you have written and encourages people to read your full article. With that said, you don’t only have to use literal stock images. Consider the topic of your blog and the subtopics inside. If you’re talking about skyrocketing someone’s results with your services, consider using a photo with a rocket ship instead of the exact representation of your service. You can even think about images your small business has personally taken and include that in your content. Whatever image you decide that supports your blog best, make sure that it is a high-resolution, high-quality picture.
Writing Titles and Descriptions
Like keywords, the meta title and meta description of your blog are very important for helping users find your content in online search engines. A meta title is the blog title that is displayed in search. The small copy below that title is called the meta description. Together, these two pieces communicate what your blog is about and why someone should read it. To write these effectively, be sure to include your selected keywords in both the title and description. Make sure the description you create is also relevant and has a hook to entice people to read more. An example of these would be the following:
Meta Title: How to Skyrocket Your Fitness Results
Meta Description: Meeting your fitness goals can be a daunting task for many people. Learn how you can get the best results from your workouts with these tips.
Blogging for your small business is a successful way to connect with your current customers and reach new ones. The most effective blogs are written to answer the questions people are asking. These best practices above can help increase the number of people who see your blogs and help you meet the needs of your audience.
Small businesses that blog get 126% more lead growth than those that do not.
Are you ready to come up in more search results, make sure the right people are finding your blogs, and generate the results you’ve been looking for?
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