Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
“Our life is frittered away by detail. Simplify. Simplify.” These wise words came from Henry David Thoreau, the original minimalist that ran to the woods
We consider it a social media faux pas, but many businesses believe that targeting every Tom, Dick, and Harry with a Facebook account is the
Instagram is standing up to social media bullies and trolls with its latest update. The visual platform is releasing a tool that allows users to
For business owners and social media users alike, the difference between a recommendation and visitor post on Facebook is a common case for confusion. While
Lights, camera, action! But, where is your audience, and why aren’t they tuning in? If used correctly, Facebook Live can serve as a powerful live-stream
As marketers, metrics mean everything. In an effort to make social media marketing efforts more transparent, Facebook is now releasing monthly metric reports and new
Love it or hate it, clickbait headlines have become yet another weapon in the social media marketer’s arsenal. They can be annoying, misleading, and altogether
Have you heard about the latest challenges swirling around social media? Celebrities like Nicki Minaj and Amber Rose posted some shocking imagery that went viral
