Social media can be an important source of both paid and organic traffic for your business, but your presence on those platforms is only one component of digital marketing success. Read the posts below to find out how social media should fit into your digital marketing strategy.
Bullseye! Business networking juggernaut LinkedIn is introducing new targeting capabilities that will give marketers a competitive edge with their social campaigns. Meanwhile, Pinterest is ditching
Social media is a fantastic customer service tool. It definitely beats sitting on hold for hours with a company, waiting for someone to address your
Trust is an important factor in all relationships. Whether it is a romantic, personal, or professional relationship, trust is a consistent factor that all strong
Last week, Starbucks launched a new Frappuccino called the ‘Unicorn Frappe,’ and it took the world by storm. With the Instagram-worthy colors and sparkles, coffee
Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It
Facebook is giving artists, designers, and developers the tools they need to take their artistic expression to the next level with its latest AR camera
How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer
How many times have you read a news article online, only to find out it wasn’t true? On social media, anyone can say what they
