
How to Win PR Coverage and Get Featured by the Media
A top priority for many business owners is to get featured by the media. This PR coverage can help increase leads, draw in new employees,
What role does public relations play in modern digital marketing strategies? What role should it play in yours, and why? Get answers from KWSM’s in-house marketing specialists in the posts below.

A top priority for many business owners is to get featured by the media. This PR coverage can help increase leads, draw in new employees,

Creating a public relations marketing plan can be extremely exciting for your business. Getting a feature in a local or even national publication is a
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public

You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news

Crises are an inevitable part of running a business. And while you can’t control when they may happen, you can create an action plan for

There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn

Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply