The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s rare to find a website that doesn’t include a blog these days, and for good reason. Blogging is a great way to communicate with your audience in a more
Your ad spend is precious, use it wisely! One of the best ways to increase the conversion rate of your ads is to spend your ad budget when your audience
Connectivity is a necessity; and if you’re like many people these days, you can’t breathe without your electronic device. That’s right. To some of the disciplined out there, OK… you’re
You may be optimizing for mobile devices with SEO but are you doing the same for pay per click (PPC) campaigns? If not, you should be as mobile searches will
At KWSM we are always trying to cultivate new, innovative ways to help our clients grow their businesses. When we decided to open our Atlanta office in 2016, it was
Telling your brand’s story can sometimes go beyond the office and out into the world. Whether you travel to a trade show, a conference, or any other type of event,
When you set up your social channels, you probably spent hours making sure they were perfect. You got the wording, the images, and your information exactly how you wanted.
It may seem like you see Facebook ads everywhere, and that’s because – you are! Facebook ads have advanced far past the occasional post on your feed. Now, marketers have
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
