Author: Kyle Cavaness

brand journalism share your story

5 Benefits of Using Brand Journalism to Share Your Company’s Story

What is brand journalism, and how does sharing your company’s story make marketing more effective for your business? As a Senior Copywriter at KWSM (and a recovering journalist), I’ve seen other marketing agencies deliver hit-or-miss results because they were chasing trends and tactics, not relying on proven principles. In my

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