Many non-essential businesses have had to get creative and think of new ways to market during the global pandemic. With closed doors, the world turns online. Even though the San Diego Zoo cannot open to visitors right now, they have made sure their audience stays engaged in multiple ways. By
Hotel casinos in Las Vegas are beginning to emerge from their hiatus caused by the COVID-19 outbreak. MGM Resorts International, one of the hospitality giants on the strip, revealed their projected opening date and procedures to ensure they are protecting guests and employees. All Las Vegas businesses should establish a
At a time when staying home is the new normal, social media platforms such as LinkedIn, Facebook and YouTube are working on new features that Marketers can use to create a more engaging experience for their audiences. LinkedIn Adds Polls It’s official! LinkedIn has finally added polls to their platform.
I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being in the forefront, having more power, and leading from the front. However, my idea of leadership has completely changed. Being
The Pinterest community is dominated by users looking to be inspired. Health and fitness are among some of the most popular topics on the platform. Is Pinterest a part of your fitness marketing strategy? Whether you run a gym or sell workout equipment or supplements, Pinterest can be a great
Zoom has become a household name thanks to the ongoing COVID-19 pandemic. Virtual meetings have surged over the last few months as people look to connect from home for both business and leisure. As a result, several platforms, including Google and Facebook, are increasing their functionality to allow more people
The use of Graphics Interchange Format, known as GIFs, has skyrocketed since the onset of COVID-19. According to GIPHY, the popular GIF discovery platform, searches jumped 65% from February to April of this year, primarily for images representing positive mental health and connection with loved ones. GIFs have always been shared
As we navigate and push forward through these difficult times, many businesses may be concerned that even though online marketing is essential, it will cost too much. The good news is, much of your social media marketing can be done organically without the need to invest in paid online advertising.
