Author: KWSM Team

Laptop shows a packed schedule for a person trying to figure out when to send a media pitch for public relations

When Is the Best Time to Send Your PR Pitch?

You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news and you’re ready to send, you just need to figure out when.  There will sometimes be extenuating circumstances that dictate when you’ll need to send

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A desk with four laptops, three notebooks, iPhones, and people's arms on a desk are shown from a bird's eye view.

The Importance of Creating Quality Content

When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch

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Boost Your Beauty Brand With A Social Media Strategy

Boost Your Beauty Brand With A Social Media Strategy

Is your beauty brand seeking more notoriety in the cosmetics industry? Now more than ever, it is critical to connect with your audience on social media to boost your online presence. Showcase your brand’s unique offerings and share the experience with the people who matter the most: your customers. Businesses

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3 Video Marketing Tips that Drive Results

3 Video Marketing Tips that Drive Results

In today’s climate, people are spending more time than ever before on the internet. That’s great for digital marketers, but we are still dealing with the fact that most people have very short attention spans, and it can be difficult to get them to engage with your content. That’s where

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Creating an Integrated Marketing Strategy for Lawyers

Reaching new clients is always a goal for law firms, and with the growth of digital marketing, building new relationships and establishing a trustworthy presence online is essential. Referrals will likely be a driving factor behind law firms’ cases for years to come. Still, lawyers should look to build a

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Core Values at KWSM a digital marketing agency