As more businesses become dependent on digital marketing, many owners are turning to lead generation strategies to help them achieve their overall goals. As a result, they are seeing a high return on investment and improvements in customer loyalty. Here are more reasons your business should invest in lead generation
Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead customers to your website contact form? Are your keyword-rich blogs
Did you know that your business is six times more likely to get a click-through from an email than a Tweet? With 3.9 billion daily users, email has the highest ROI of any marketing channel. If you haven’t made it a part of your digital marketing strategy in 2021, now
Virtual events like webinars are projected to be one of the biggest trends in marketing for 2021. Read on to discover how you can plan a successful virtual marketing event that helps drive leads and sales. Think About Your Audience The first step to planning a successful virtual event is
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like engagement and impressions for that matter). These social media
Twitter is a great platform to start conversations and listen in on what is important to your audience. If you position your business as an expert in your industry, you may find that tweets serve as little nuggets of information, valuable to your followers and people searching for the topics
2020 was a difficult year for many businesses. In light of the pandemic and the challenges it presented, digital marketing efforts helped many business owners keep their doors open. As we enter 2021, it’s crucial to sharpen your skills and gain the tools you need to grow your business. In
When many people think of corporate philanthropy, they think of massive enterprises throwing money at charitable organizations for the sole purpose of good publicity or tax benefits. But the majority of businesses are genuine and well-intentioned in their philanthropic endeavors. Despite being referred to as “corporate” philanthropy, this term refers
