Selling products and services on social media is not something new, but it’s a marketing tactic many small business owners are missing out on. In recent news, the newest social media platform, TikTok, has partnered with Shopify and is taking social selling to a whole new level. Small business owners
Podcasting has seen a steady increase in popularity over the past few years. With a wide variety of subjects and 144 million active listeners, podcasts can be a major marketing tool for many businesses. Curious whether you should try it out? Here are 4 signs podcasting could benefit your business.
Advertisers are finding that even though Facebook video and photo ads are practically indistinguishable in terms of reach, video ads are outperforming photo ads in terms of engagement. Facebook video ads are an incredibly powerful tool for marketers to advertise their business and showcase their products and services. When done
When you think about the success of a project or presentation, you likely think about the execution and the results. However, your success is not entirely dependent on how well you do the work. It’s also determined by how well you prepare. Leadership coach Susan Bantz of Consilio sat down
You might already know that creating a presence on social media is a great way to generate some buzz around your company. If you’re not sure which platforms will help your company the most, you can start by identifying the audience you would like to reach. Instagram is a great
As you continue to grow and execute a digital marketing strategy for your business, looking for new ways to showcase your brand and work towards marketing goals is essential. After you’ve gone through initial brand development, building campaigns that work towards specific initiatives is the next step. Here’s a breakdown
SEO best practices have rapidly evolved over the last 10 years. Are you up to date with which SEO strategies are most important to help your business succeed? Keep reading to make sure you’re putting effort into what matters most. Backlinks: Quality Over Quantity As Google’s algorithm has evolved,
If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing strategy, they’re quite different. Knowing what SEM and SEO are,
