Reaching a targeted or selected audience for your brand or product is crucial! Facebook, Twitter, Pinterest and LinkedIn have been in the hot seat for quite some time and are all good ways of branching out to prospective clients and customers. Marketers and businesses are bombarding customers with Facebook ads,
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to
Yesterday I attended a valuable Pinterest webinar hosted by Melanie Duncan (if you missed it, you can watch a reply of the webinar here). Pinterest is the third largest social network these days (trailing behind Facebook and Twitter, of course), and its ascent in the social media world continues. Melanie graciously offered her
When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the dark side,’ they said. They wondered how I would be able to ‘sell things’ when so much of my career was focused on objective reporting.
Social media has blossomed from its early origins of sites like Xanga and Myspace to a more relevant marketing phenomenon. Businesses and marketers have endless tools at their fingertips that facilitate nationwide and even global recognition. Social media has leaped across borders, has united societies and has brought a whole
You’ve seen them. You’ve deleted them. You’ve rebuffed them. They are the abominable automated direct messages in your Twitter inbox. I don’t know about you, but whenever I see automated messages, I have no hesitation in clicking the trashcan icon; Why bother opening up something that is impersonal anyway? Still,
Facebook rolled out some new changes the other day, including stronger initiatives for advertising through promoted posts, new admin “roles” for Pages, and post scheduling. In the past, we’ve always discouraged people against scheduling their Facebook content ahead of time. Facebook did not have a native option to schedule posts,
