Author: KWSM Team

Quick Anatomy of a Good Pin

If you’re looking to use Pinterest as a vehicle to drive traffic back to your website, then great! Pinterest has climbed the ranks of top social media sites in the past year, and it’s easy to see why. Its scrolling bulletin-board layout is intuitive and beautiful, and feeds into our

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Advertising on LinkedIn – Budgeting and Targeting

LinkedIn has become the largest professional network on the internet.  With more than 175 million professionals, it touches ground in nearly 200 countries. It seems as though it’s the best place to put professional ads.  This is very much the case, however creating the perfect ad takes a little know-how.

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Website Links Will Now Shorten the Length of a Tweet

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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How to Retweet Better

I know you’re thinking, “Really? Retweeting is a simple click– how could I really mess it up?” But before we get there, let’s start with the basics. What is a Retweet? A retweet (or RT) is someone else’s tweet that you share with your own followers. When you scroll through

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Using Google Analyitcs to Track Results

Its tough to pin point the exact ROI of social media.  When you make other investments, its generally clear upfront the kind of return you will see on your initial investment.  Usually the number is as clear as an 8% ROI.  With social media is not as cut and dry.

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YouTube Rolls Out New Design

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to

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Someone's Always Listening

One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics when measuring social media success, but unfortunately, not everyone gets that it’s not all about the fan numbers. We’re not trying to trivialize the fan

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Holiday Social Media Campaigns

Many businesses begin to slow down for the holidays.  Thanksgiving, Christmas and New Year’s all seem to be lumped together within a matter of weeks.  As many employees take extended holiday vacations, businesses seem to begin a general slow down period during these weeks.  Oftentimes you aren’t signing new clients, or you

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