Author: KWSM Team

How to Use FourSquare to Enhance Your Small Business

You may or may not heard of FourSquare, a mobile social networking website that lives on your smartphone and  allows registered users to “check-in” at any location and connect with friends. It’s a nifty little app that is not only fun, but can also benefit your business. (For more basic

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3 Hard Truths About the New Facebook Newsfeed

By now, you’ve probably heard that Facebook is rolling out more changes to the way users are able to consume content. Perhaps you even have the ‘new newsfeed’ already? If so, you will know that your Facebook fans now have the option to sort how they view content in their

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17-Year-Old Builds App to Prevent TV Spoilers on Twitter

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant.

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Bootcamp: Learn Social Media in 4 Weeks!

GET YOUR SOCIAL MEDIA IN SHAPE FOR SUMMER! Social Media Bootcamp is June 7, 14, 21 & 28 from 9am – 12pm at the KWSM office in Aliso Viejo. For more information, visit our Workshops page. Register now for Social Media Bootcamp and reserve your place. See you there!  

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Can Social Media Save JCPenney?

Does social media work? Here’s a success story from a popular national retailer. Recently, JCPenney revamped its brand, ousting its outdated department store “sales and coupons” strategies and launching an entire makeover emphasizing low prices and modern and hip clothing lines. I don’t remember the last time I stepped into

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LinkedIn Launches Media Feature

Great news! On May 1, 2013 LinkedIn joined the visual trend and released a feature that now allows users to upload photos, videos, and documents to better tell their story. “Don’t say it, Display it” appears to be the current LinkedIn motto, according to project manager Udi Milo. We like

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