The core difference in Inbound vs Outbound Marketing is Inbound they are coming to you vs outbound are you are going out and selling. There are many different approaches when it comes to establishing a marketing strategy. Choosing a strategy can depend on many factors including your organization’s goals, the
This year, I got the chance to participate in the KWSM Mentorship Program. I was paired up with Dalia Grelin, a Digital Marketing Strategist who is passionate about email marketing. As a web designer/developer, I had some previous email marketing experience so the mentorship turned out to be more collaborative
One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage, but it can be one of the most challenging parts of your strategy. Discover how to effectively build your media
The goal of a website is to be a platform to help expand awareness, increase traffic, generate more sales, etc. We often think about websites as a place to hold content, which they do, but users need an end goal. Are you trying to get the user to learn more
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing they may not be as familiar with. It also encourages
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building relationships, growing media contacts, and winning PR coverage. Let’s take
Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to their needs and motivate them to purchase from you rather
A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to write a story and sharing company news. The other’s goal
