As a business, you’re always serving someone in some way. Regardless of what you do– if you’re a solar panel provider, a clothing boutique, a consultant, a clown-for-hire – you exist to fill a need or desire of some sort. Think about it: If no one needs or wants what
Why Humans Fear Change Have you ever noticed that society as a whole fears change? We have great debates and large political gatherings over the smallest changes. Remember when Coke changed their formula, and the whole world flipped upside down? Society does not accept change easily. So why do we
Historically, “push marketing” meant creating a message that people would see in their everyday life. Today, with the advent of social media, “pull marketing” has become a more effective strategy. By creating content that people intentionally seek out, you give greater context to your media, which leads to greater retention.
Because it’s the birthplace of such cultural phenomena as the “selfie,” lip dub videos, and the ice bucket challenge, one of the biggest myths about social media is that it couldn’t possibly be taken seriously in the business realm. Won’t a business presence on social media seem frivolous, unprofessional, or
If you own a business, chances are you’re already aware of Facebook’s importance in growing your brand’s recognition. But did you know this platform can also play a crucial role in growing your company? We’re talking about using Facebook to help you scout new employees. While it’s wise to use
Despite the ever-growing popularity of social media, many business owners are reluctant to establish an online social presence. Some can’t recognize the value of social media and others are simply afraid to branch outside of traditional marketing techniques. All the while, these business owners are missing out on a big
Want to get the most out of your YouTube videos? YouTube cards are an extremely powerful way to maximize your marketing efforts on the channel. It can be hard to drive traffic to your website from your YouTube Channel. Usually, you would have to hope that a person remembers your
For a small business that would like to add a personal feel to their branding, there is no better medium than YouTube. With more than a billion users, YouTube is an incredibly effective way of reaching the masses. Still, creating quality video content can be intimidating, especially if you are
