Author: KWSM Team

Finding Your Voice: How to Write an Authentic, Original Blog

Communication is a skill we spend our lives perfecting, and the written word is no exception. Yet, in contrast to verbal communication, all of the ease and authenticity of our speech seems to disappear when we know it’s going to be etched into virtual stone. Finding a natural, comfortable voice

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Shape Up Your Social Media!

Maybe you think it’s too complicated… or time consuming… but if your social media isn’t as strong as it could be, it’s time to shape up! The Katie Wagner Social Media team is excited to announce our next Social Media Bootcamp, which will be held each Friday morning in the month

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Infographics: the What, the Why and the How

So your company’s got some great insight and usable data to share with your online audience. Whether you’re a wine maker and want to explain the profile difference in various types of wines, a plumber explaining why certain types of pipes are better to install than others, or you’re a

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How To Establish A Customer Service Plan For Social Media

Whether or not you intended to use social media as a customer service help desk, clients will use their Facebook or Twitter profiles as a means to contact you when frustrated. There are many reasons why a client might reach out for help on social media. Perhaps they have pre-purchase

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The Rise of Live Broadcasting

If you have been keeping up with the latest social media chatter, then you may have heard the names Meerkat or Periscope in a conversation. If not, that’s okay. We’ll fill you in on what you need to know. Meerkat and Periscope are two new social media applications that allow

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Facebook Introduces "Call Now" Button to Ads

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so

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How to Write a Compelling Case Study for Your Blog

One of the most important stories your brand has to tell is how you can help customers reach their goals. However, in the world of social media, a constant struggle for businesses lies in finding ways to share this information without coming off as overly promotional. After all, consumers have

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