You may have noticed that Instagram recently made several new updates. The social media giant is always evolving, making it harder for businesses to stand out. A successful Instagram account for your brand depends on more than just posting captivating photos, writing clever captions, and networking with influencers. Here are
Connecting with our fans is the biggest challenge on social media. Refining a social media strategy that works best with your business model is a craft – it takes time to cultivate the strongest content calendar that best embodies your message. As time goes by and your audience grows, one
When building a new website for your business, it can be easy to get caught up the excitement of getting everything finished and sharing your brand new website with the world. However, in order to set your new site up for success, there should be a good deal of preliminary
Let’s face it, social media is not going away. In fact, social media continues to grow, not only in the volume of users, but with channels adding new functionalities. While roughly two-thirds of Americans are actively using social media, there is one group that is greatly underrepresented when it comes
Facebook could be on the verge of a huge touchdown with the NFL, while it cleans up a fumble with one of its notifications. But the biggest news is a judge calling a penalty on one of Mark Zuckerberg’s executives. Here’s a look at what you might’ve missed in social
Facebook carousel ads are a fantastic way to tell a story on social while simultaneously driving e-commerce sales. Different from a traditional Facebook ad, the carousel structure of the images presents your products to your customers in a way that is both logical and relatable, and therefore, buyable. Due
“Liking” your own content is like giving yourself a high five after you tell a joke; of course, you enjoyed your story, otherwise, you wouldn’t have told it in the first place. Companies may hit the “like” button on their posts for a number of reasons but this form of
It is easy to get comfortable and fall into a routine when posting daily content for your business online. But sticking to your same schedule month after month may prevent you from integrating new material. What happens next? The growth of followers and engagement you’ve come to expect, beings to
