Growing brands with tighter marketing budgets often come to the same realization: that they need content marketing. Paid ads, be it on Google, Facebook, or LinkedIn, can come with a budget –but blogging is free. The only investment is your time and finger joint health, which is a fair trade
Move over Reels, the OG of social media video is changing the dynamic, as YouTube Shorts are the newest snackable video content your business could be benefiting from. Created from the palm of your hand, these pieces of content, similar to TikTok and Instagram Reels, can quickly get in front
AI copywriting software is as intriguing as it is disappointing. Platforms like Jasper are gaining widespread popularity among us copywriters, promising “smarter” work. However, they often spit out content that requires an hour of edits. Writing may be formulaic, but it’s also an art. It takes emotion, originality, and a
YouTube handles are one of the newest tools for creators and businesses. These new handles are designed to help users’ channels get more easily discovered and engage with the community. Learn more about this new tool and discover how it can support your YouTube marketing efforts. Handle vs URL Many YouTube
LinkedIn updates are changing the game for professional networking. New tools like link stickers, post templates, and carousel options are putting creativity in the hands of more business owners. Learn how these new social media marketing tools can help you leverage LinkedIn for your business and drive more from your
Many Instagram fans are asking, “what happened to my Instagram shop tab?” As Instagram has been rolling out some new changes to the platform’s shopping features, users are noticing a visual difference. Here’s what the changes could mean for customers and businesses using this feature. Say Goodbye to the Instagram
Facebook videos are a great way to engage with your audience and promote your business online. There are 8 billion video views on Facebook every day. With so many users looking for videos on the platform, your videos must get in front of the right audience. In this blog, we
PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our annual mentorship program is a way to focus on one
