As a Content Creator at a digital marketing agency, clients ask me whether they should use Instagram Reels. For the answer, we need to look no further than our own experience on social media. When you open Instagram, where do you see most of your content? Do you scroll through
The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation. One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard of it, I’m here to enlighten you on its power
Those who grew up within the last sixty years, since the Golden Age of Advertising which defined the 60s, are hyper aware of the narrative of supposed untrustworthiness that comes with brand advertising. More than ever, consumers today have their guard raised. Brand awareness has taken on an almost metanarrative
The marriage of social media and content marketing has meant that many brands must rethink how their brand voice connects with their audience in the place where the audience lives and interacts. After all, those browsing social media do not wish to be advertised to — they wish to connect
Meta is aiming to create the most customized in-app experience for Instagram users. Meeting this goal includes launching new personalization features that put content control back in the hands of users. These newest Instagram features include hiding recommended posts and quiet mode. New Instagram Features: Hiding Recommend Posts According to
Adobe Creative Suite just rolled out their 2023 updates for their software programs. With any update, you will find a handful of new features to improve the user experience. One new feature in particular is one you may already be familiar with if you use Adobe XD. Although this feature
In the past year, Google has made many changes to its “Helpful Content Update.” While Google is constantly making changes to evaluate the worthiness of content, its search experts always advise to create content that falls under it’s E-E-A-T concept. Here’s what this means for your company. Google E-E-A-T Google E-E-A-T stands
Have you ever participated in a course that influenced your perspective on not only what you learned, but also your capabilities? I have. I recently had that experience after undergoing the KWSM Leadership Program, taught by CEO and President, Katie Wagner. This 12-week program is designed to dig deeper into
