Marketing and public relations are usually discussed as separate industries. Blogs, social media posts, and digital advertisements fall into the marketing bucket. On the PR side is media outreach, including press releases and media pitches. However, the two are far more symbiotic than separate. By following best practices, such as
It’s 2024 and the way people source their news has changed dramatically. It’s natural for businesses to ask: “Do press releases still work?” As digital marketers and brand journalists, we know firsthand how media is constantly evolving. While the way people source their news has changed, research shows us that
The environment around artificial intelligence (AI) is still developing, and like many new technologies, no one fully knows the extent of what effect it will have on the future. Currently, since AI is only supposed to be used for informative purposes, it produces many similar articles and there are many
You may know TikTok as a platform for creating dance and lip-syncing videos, but since its launch in 2018, it has quickly become one of the most influential social media platforms, skyrocketing creators and products to fame in short periods of time. Facebook and Instagram have been quick to jump
Updated February 1st, 2024 In the past few years, Facebook removed the ability to delete a Facebook pixel from Business Manager. However, there are solutions if you are aiming to stop using an outdated Pixel for your website. We recommend that if you do not want to use a pixel,
Photo Credit: @astoldbymichelle Updated June 5, 2023 Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts, and behind-the-scenes footage have helped companies share the essence of their brand with the world. When we heard that Facebook literally gave us a Stories feature to help us
Trust is the key to success in any business. Consumers are looking for companies they can rely on and brand journalism content marketing is the path to help your business achieve this goal. During my three-year tenure at KWSM as a Senior Digital Marketing Strategist, I have executed many digital
Updated on June 1st, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While
