By taking a brand journalism approach to content marketing, companies can distinguish themselves and create a deeper connection with their target audience. This approach entails humanizing brands by telling the story behind them. This more engaging, valuable, and authentic content helps businesses realize greater success. A brand journalism case study
Storytelling isn’t a lost art. We see it in every movie, novel, and conversation between friends. It’s time to capitalize on the comfort that your customers find in a good narrative with a marketing strategy that focuses on storytelling for business. KWSM has been creating digital marketing strategies for 13+
Over 1 billion hours (yes, Billion with a B) of video is watched daily, according to YouTube. By leveraging the power of YouTube and partnering with a video marketing agency, businesses can tap into this massive audience and reach potential customers in a highly engaging way. KWSM has been
Businesses, like people, are entities that have character traits, personalities, and histories. If you own a business that lacks either brand direction or brand story, you more than likely already feel the effects of it. In the same way you intrinsically do not connect with a book or movie if
As a business owner, tracking the effectiveness of your online efforts is essential to make informed decisions about how to grow your business. Google Analytics is a powerful tool that allows you to measure your success online by tracking user behavior on your website. With the recent introduction of Google
Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent
Videos have become the pinnacle of marketing for businesses across all industries. Static images and compelling writing alone won’t get you the results you are looking for. Video marketing has now become an essential part of any effective marketing campaign. As a senior digital marketing strategist, I have spent the
As a digital marketing professional, I know that many businesses question the need for consistent blogging. Even though blogging comes with obvious SEO benefits, it is understandable that you would not want to get stuck in the rut of writing boring and predictable blogs. I’ve worked for years with businesses
