Now, more than ever, companies are acknowledging that a well-balanced and supportive work environment is the key to employee and client success. Because of this, it’s vital to cultivate a workplace culture that has clearly defined values, support structures, and candid communication. Here at KWSM, we are guided by seven
Every company has a set of core values shared by its team members. Think Leadership, Diversity, Innovation, and the like. At KWSM, we work and live by a set of seven values – but don’t worry; I won’t run through them all in one go. Rather, I’ll be honing in
Google Perspectives are another organic search feature that can boost business owners’ SEO success. In an effort to create the most optimal user experience in Google’s Helpful Content Update, the company has expanded its typical featured snippets to include multiple pieces of content, now known as Google Perspectives. Here’s how
Email marketing is one of the most effective ways you can reach your audience. For some industries, the average open rate for advertising emails is less than 20%. To aim above that threshold and to make the most of every marketing email you send, follow these tips. Start with the
At KWSM, we live by a set of seven core values that guides us in serving our clients and each other to the best of our abilities. Organization is one of the most important core values we embrace. As a team, we take typical organization one step further. Discover what
Featured snippets are an important element of search engine optimization (SEO) that can help your business be seen by a variety of prospects and current customers. However, understanding how featured snippets can benefit your business can be confusing. Here’s everything you need to know. What Are Featured Snippets? Featured snippets
A marketing newsletter can be a powerful way to educate your audience, build connections, and grow your leads. 59% of consumers say that marketing emails have influenced their purchases. A monthly or quarterly newsletter allows your business to influence both your cold and warm audience members. Here are some tips
The countdown is on for the coming year, and several 2024 marketing trends are on the horizon. How are you evaluating your 2024 plans? Now is the time to evaluate your marketing strategy for the new year. Here are three trends you should know. Brand Storytelling As Meta and other
