One of, if not the biggest challenge in social media marketing is staying on top of the ever-changing algorithms that affect how many people see your content. Facebook is always changing how they treat publishers and businesses, and the platform’s latest announcement has many companies biting their nails wondering how
Did you ever think you would have to engage all of your senses to use a social media app? Major corporate brands are using this strategy to increase their sales on Instagram. Learn about this and other social media stories in the news this week. Facebook Launches “Watch Party” for
If you’ve ever been deep-sea diving, you’ll know that there are many gems under the big blue that we have yet to explore. Just as divers watch the changing of tides, any social media marketer will tell you how frequently the digital environment changes. Our goal here at KWSM
User experience is a huge consideration when social media platforms tinker. The response can vary, but we are seeing some mixed reviews to some of the offerings on social media. Facebook’s latest change is good news for charities, while Google is dropping a feature that some consider to be bad,
The content you make is the face and voice of your brand. It’s the first thing people see when they visit your social platforms – and if you’re doing it right, it will help you connect with your audience and convert them into customers! Your content matters. And the tools
We’re sorry to break it to you but there’s a good chance that most of your customers didn’t choose to make a purchase because of your clever tagline or your one-day, ‘exclusive to VIP members’ sale. Don’t get us wrong—they are helpful. They can capture potential customers’ attention, but can
Everything we’re passionate about can be narrowed down to the one thing: the experience it creates for us. Think about the last time you did something you loved. Now think about all of the things that you love about it. You’ll begin to notice that what you’re truly in love
We live in a society that is highly saturated with products and services. Consumers take their time when buying, and they don’t buy the way they used to. Think about it, where do you go when you want that workout outfit to kick off your New Year’s resolution? Online. This
